Introduction. The social and economic development of a country or a specific region is accompanied by the development of creative industries, which are gaining increasing importance not only in people’s everyday lives, but also as an important and stimulating sector of the economy. However, there is currently no established understanding of the organisation of human resources in this important sector of the economy, which is a relevant socio-economic and pedagogical problem. The first and necessary step in solving this problem is the conceptual definition of the creative industries themselves, which many specialists discuss. It is time to draw some conclusions.
Aim. The identification of guidelines for organizing the training of personnel for creative industries is based on the conceptual definition of the creative industries as a distinct sector of the economy implementing a unique scenario of socio-economic reproduction.
Methods. In the course of the research, various methods such as explication of meanings, conceptual analysis, discourse analysis, reflexive integration, conceptual reconstruction, and theoretical modelling were utilised. Additionally, communication with practitioners and theorists of creative industries played a significant role in the study.
Results. The study showed that creative industries are a constant component of socio-economic reproduction in any era, mediating the transition to industrial (mass and standardized) reproduction of some results of cultural creativity. This sector of the economy, which is transitional in nature and essence, has become rapidly widespread in the last two centuries, which continues today. The organisation of personnel training for creative industries is itself a sector within the creative industries, originating from private initiatives and depending on them for support. Over time, this type of training may either diminish in its local iterations or evolve into a standardized, mass-produced mode of personnel training.
Scientific novelty lies in identifying the specifics of creative industries not by the characteristics of their products and/or the technologies used in them, which is the predominant approach, but by the nature of their dominant type of labour.
Practical significance. The identified guidelines will allow organisers of personnel training for creative industries to choose their strategy based not only on compliance with existing requirements, standards, and benchmarks, but also on creating conditions for the expression of creativity in students, their willingness to take justified creative risks, and their accountability for the outcomes.