The global transition to the digital economy and digital society, intensively developing digital technologies, has an active influence on forming the digital generation’s personality (generation Z, network generation, iGen generation, next-generation). In the context of the pandemic, severe education transformations have taken place. It could not but affect the even more significant impact of digital technologies on the consciousness and behaviour of the modern generation. The article presents its features in the unity of the main spheres of personality — communicative, cognitive, emotional-volitional, motivational-need, value-semantic, influencing the lifestyle that is not peculiar to the preceding industrial civilization. Modern teenagers and young people have specific resources: mobility, multitasking, the flexibility of thinking, high speed of information perception, intellectual potential, activity, etc. At the same time, the identified personal and behavioural characteristics of the modern generation have shown that its representatives are in a state of estrangement from the real society, have difficulties in communication, experience emotional dependence on “numbers”, which leads to a lack of cognitive control, infantilism in real life, lack of deep interpersonal relationships. Purpose of the article: Considering the features of the digital generation in the unity of the main spheres of personality. Tasks: identification of personal and behavioural features of the digital generation; assessment of the consequences of the impact of information technology on the younger generation; development of suggestions for solving problems of communications and professional formation. The study of the phenomenological features of the representatives of the digital generation was carried out using a qualitative and phenomenological method, supplemented by a theoretical and methodological analysis of scientific literature, synthesis, concretization, comparison and generalization. New ideas and methods that affect the development of young people, taking into account the environment in which they are formed, based on the accumulation and analysis of information, have been developed. Knowledge of the specifics of digital socialization of an individual, the characteristics of representatives of generation Z will allow finding new landmarks in development, proportionately using them for educational purposes, and promoting professional self-determination.
Keywords: digital technologies, digital generation, generation Z, psychological characteristics, media multitasking, professional self-determination, educational technologies