Educational institutions underutilize the capabilities of advertising communications, as a result of which the topic of professional education remains beyond the focus of attention within the advertising community. In order to succeed, educational institutions must increase their competence as advertisers. Institutional branding creates visual and conceptual unity of all advertising material, while achieving an effective distinction from competitors. The Internet and social networks have revolutionized the reality of communications. Effective promotion within the modern informational environment is unthinkable in absence of a unified communications strategy, specially designed and implemented throughout all of the stages of the admissions campaign.
advertising educational institutions, admissions campaign, concept, brand, new communications reality, social networks